CELH 2020 Model Book

Celsius Holdings (NASDAQ: CELH) is a fast-growing energy drink company known for its fitness-oriented beverages marketed as healthier alternatives to traditional energy drinks.

Founded in 2004 and headquartered in Boca Raton, Florida, Celsius positions its drinks as metabolism-boosting, sugar-free, and made with natural ingredients. The brand has gained strong momentum through fitness culture marketing, distribution expansion with partners like PepsiCo, and international growth, making it one of the most notable challengers to Red Bull and Monster in the global energy drink market.