ULTA

Ulta Beauty, Inc., headquartered in Bolingbrook, Illinois, is the largest specialty beauty retailer in the U.S. It operates over 1,450 stores and a strong e-commerce platform.

The company offers cosmetics, fragrances, skincare, haircare, and salon services. With 25,000+ products from 600+ brands, including its private label, Ulta serves diverse budgets.

Its competitive moat comes from a unique "all things beauty" model, exclusive brand partnerships (e.g., Target shop-in-shops), and a loyalty program with over 42 million members, ensuring strong customer retention and market leadership.